Pack Your Spirit.
Versatile coolers that chill your drinks and carry your gear.
AMERICAN DENIM BACKPACK COOLER
Most coolers look like coolers.
This one looks like it belongs in the back seat of a lifted pickup.
The American Denim Backpack Cooler combines rugged denim, American attitude, and ice-cold performance into a backpack that's guaranteed to turn heads. With an embroidered bald eagle, American flag patch, USA straps, and a stunning Stars and Stripes interior, this isn't your average cooler.
It holds 48 cans plus ice, keeps drinks cold for up to 24 hours, and doubles as a travel backpack for weekends, golf trips, tailgates, country concerts, and lake days.
Extra-thick padded straps keep it comfortable. The waterproof liner keeps the party going. The built-in bottle opener handles the rest.
FEATURES
• Holds 48 cans plus ice
• Keeps drinks cold for up to 24 hours
• Rugged denim exterior
• Waterproof insulated liner
• Stars and Stripes interior
• Embroidered bald eagle and American flag patch
• USA woven straps
• Extra-thick padded shoulder straps
• Built-in bottle opener
• Doubles as a travel backpack
• Fits perfectly in a golf cart
Because showing up with a denim cooler is a lot cooler than showing up with a cooler.
SHIPS FIRST WEEK OF JULY.
Tailgates, beach days, road trips, camping, and weekend adventures. Hands-free carrying keeps your drinks and essentials close wherever the day takes you.
Mobile & Stylish
Our backpacks are built with extra padding on the back and shoulder straps. The two shoulder straps have a cross chest strap for extra support. The top loading design allows for easy fill ups. Lastly, the backpacks come with three extra pockets. One secure pocket for valuables and two mesh pockets that hold 1L bottles - to get the party started.
Take your city with you
The Varsity Cooler Backpack has a subtle small print of icons on the exterior design. On the back of the backpack is a hidden collage of the city’s most beloved landmarks.
The top of all cooler features each city's iconic map.
Inside the Cooler
The waterproof lining is designed around each city's famous food scene. Philadelphia, for example, features cheesesteaks and pretzels while Cleveland is all about perogies, polish boys and more.
