Tailgate Game Day

Cold Drinks. BIG ENERGY. PREGAME DONE RIGHT

Premium Gear for the tradition that starts the party.

FROM CAMPUS TO KICKOFF GAME DAY ENERGY

Wear it as a backpack, load it with gear, and rule the weekend.

GAME DAY COLLECTIONS

THE COOLER THAT STOLE THE TAILGATE

Rep your team, and keep the drinks cold. Varsity Coolers hold up to 30 cans cold for 24 hours then double as a travel duffel when game day turns into a road trip.

SHOP ALL VARSITY COOLERS Customize Your Cooler

Buffalo Zubaz x Patricia Allen Fund Varsity duffel cooler, front view with handles and shoulder strap

VARSITY COOLER DUFFEL HOLDS 30 CANS PLUS ICE

$129.00

★★★★★ ★★★★★ (133)

VARSITY COOLER BACKPACK HOLDS 45 CANS PLUS ICE

$139.00

★★★★★ ★★★★★ (133)

America's Freedom Funnel - Eagle Shaped Chug Technology

FREEDOM FUNNEL EAGLE SHAPED FUNNEL

$39.69

★★★★★ ★★★★★ (267)

CHUG ROULETTE THE GAME CHANGER

$69.69

★★★★★ ★★★★★ (28)

KOOZIES THE ESSENTIAL

$18.00

★★★★★ ★★★★★ (18)

#TAILGATEEVERYTHING

Tag us on social media, use our hashtag #tailgateeverything for a chance to be featured.

SHOP BY TEAM

REP YOUR CITY, YOUR COLORS. BRING THE PARTY. CLICK OUR BEST SELLERS OR SEARCH YOUR FAVORITE TEAM.

Best Seller

Buffalo Shop Now Best Seller

Philadelphia Varsity duffel cooler, front view with handles and shoulder strap

Philadelphia Shop Now Best Seller

Green Bay Varsity duffel cooler, front view with handles and shoulder strap

Green Bay Shop Now Best Seller

Chicago Varsity duffel cooler, front view with handles and shoulder strap

Chicago Shop Now Best Seller

NCAA Teams Shop Now

View All Teams

TAILGATE TRADITIONS

IT'S MORE THAN A GAME. IT'S A WAY OF LIFE

From the parking lots to the last play, tailgating is where legends are made. We build the gear that keeps the tradition alive.

Shop Varsity Cooler

for the tailgate

Tap a team below to see the lineup in action.

More than just a cooler

Whether you're heading to the tailgate, hitting the golf course, packing for a pickleball match, or jumping on a flight, this isn't just a cooler—it’s your ultimate all-in-one travel bag. Wear it as a backpack, pack it with gear or clothes, or load it up with cold drinks. Built to go everywhere you do.

ONE BAG, ENDLESS USES Works seamlessly as a high-capacity cooler, pickleball gear bag, golf cart accessory, or weekend travel duffel.

TRAVEL & CARRY-ON READY Fits standard carry-on dimensions and works as a rugged travel backpack for clothes and personal gear.

BUILT FOR THE COURSE & COURT Easily straps onto golf carts or carrying bags, keeping drinks ice-cold through all 18 holes or extended court time.

Varsity Cooler Football Duffel Shop All Varsity Coolers

TAILORED FOR YOUR BRAND

PREMIUM CUSTOM COOLERS FOR EVENTS, GIFTS, & TEAM GEAR

From golf tee gifts and corporate events to VIP client appreciation create fully branded coolers your audience will actually use and keep.

START DESIGNING

MINIMUM 100 UNITS

10+ BAG OPTIONS

100 DAY TURNAROUND

INTRODUCING OUR NEW

Varsity Cooler Lunchbox Cooler

Bring game-day energy and serious city pride to your everyday meals with this insulated soft-sided lunch cooler. Designed for both kids and adults, this versatile lunchbox transitions seamlessly...

$36.00

Temperature Control Fully insulated soft-sided main compartment keeps food and drinks fresh all day.

Smart Storage Double-zipper main opening, front exterior zip pocket for quick-access items, and an interior mesh pocket for utensils, ice packs, and napkins.

On-the-Go Convenience Short buckle handle easily attaches to backpack straps, work bags, or travel gear for hands-free carrying.

Sized Just Right Roomy interior easily holds a full meal, snacks, and drinks without taking up excess bag space.

Shop Now

Secure Checkout

Satisfaction Guaranteed

Designed in the USA